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EVERYWHR
Project type
Digital Presentation & Strategic Branding
Date
April 2026
Location
Phi Phi Islands, Thailand
About the Project
This project presents a new experience design for the Phi Phi Island tour, merging a "Bronze Tier" strategy with a premium, sales-driven, and minimalist structure. The primary objective is to facilitate a seamless transition for the existing "Chummy Tour" audience into the more modern and high-end visual identity of the EVRYWHR brand. Throughout the design process, complex tour information was transformed into scannable content using custom iconography and a clear hierarchy, while the UX was optimized by segmenting services into dedicated categories for Tours, Visas, and Villas.
Design Approach
Developed through four distinct visual variations—Modern Heritage, Immersive Horizon, Experiential Gallery, and The Grid Flow—this work balances aesthetics with functionality. Through the strategic use of typography and white space, it elevates an "affordable" segment into a high-quality lifestyle presentation. By integrating action-oriented design elements and trust-building social proof, the project aims to deliver both digital-age modernism and enhanced user credibility.
